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Performance-based Instagram campaign with 5 creators
Completed
Short-form creator content driving awareness at 584% over-delivery
5
Creators
347,854
Impressions
258,000
Reach
5,059
Interactions
1
The Brief
Healthcare · Awareness
Campaign Objective
Drive awareness and engagement through short-form, creator-led content across Instagram with a performance-based approach.
Total Budget
2,000 AZN
Planned CPM
25 AZN
Creators
5
2
The Execution
Creator Selection
Identified 5 creators aligned with brand awareness objectives and performance goals
Content Creation
Short-form, creator-led content produced for Instagram to maximize engagement and organic reach
Performance Tracking
Monitored impressions, reach, and engagement in real-time with CPM-based payment model
Creator profiles
AY
@ayazhuseynof
Lifestyle
217.4K followers
ME
@mehri__blog
Lifestyle
22.2K followers
ME
@meelylife
Lifestyle
9K followers
LE
@lenavlogu
Lifestyle Vlog
6.1K followers
NI
@niqatt
Lifestyle
3.3K followers
2½
UGC Content
Archived content guarantee: Coopo archives a screenshot and metadata of every post at submission. If a creator deletes a post after the campaign closes, it is served from Coopo's server-side archive, ensuring the brand record stays complete.
3
The Results
+584%
Additional organic reach
50,851
Paid impressions delivered
347,854
Total impressions achieved
4 AZN
Actual CPM
7,424 AZN
Budget saved
Campaign deliverables vs. brief
Over-delivery
Budget Efficiency
CPM Optimization
Engagement