← Back to projects
Performance-driven awareness through short-form creator content
Completed

Leobank Instagram Creator Campaign

Client: Leobank
Platform: Instagram
Pricing model: CPM
Category: Banking · Financial Services
10 Creators
$14.7 CPM
$3,530 Total Budget
Instagram Reels
Objective

Drive awareness and engagement through short-form, creator-led content across Instagram.

Focus Area
Awareness
Focus Area
Reach
Approach
Performance-based creator strategy
Content Format
Short-form creator-led Instagram Reels
Creator Selection
10 Instagram creators across diverse niches with combined 730K+ followers
Pricing Model
CPM-based performance pricing at $14.7 per 1,000 impressions with maximum earning caps
Content Delivery
Creators produced and published Instagram Reels featuring Leobank card and services
Creator profiles
EM
emin_ulkar
Lifestyle
19,800 followers
SE
seva.najaf
Lifestyle
83,400 followers
SE
sevinjmammedovah
Lifestyle
32,000 followers
VA
vafaabdiyeva
Lifestyle
42,800 followers
DO
donmazhussein
Lifestyle
42,000 followers
BR
brinka_life
Lifestyle
9,975 followers
SY
syam_inblog
Lifestyle & Blog
84,000 followers
NI
niqattx
Comedy
11,500 followers
FA
fatime_abasquliyeva
Lifestyle
240,000 followers
KE
keshabakinskiy
Comedy & Entertainment
165,700 followers
Archived content guarantee: Coopo archives a screenshot and metadata of every post at submission. If a creator deletes a post after the campaign closes, it is served from Coopo's server-side archive, ensuring the brand record stays complete.
emin_ulkar Leobank card features with creator-led demonstration
sevinjmammedovah Creative Leobank card showcase
donmazhussein Leobank VISA card presentation
syam_inblog Lifestyle integration with Leobank
fatime_abasquliyeva Family-oriented Leobank content
keshabakinskiy Engaging Leobank promotional content
niqattx Comedy-style Leobank promotion
431,496
Total Impressions
89,132
Reach
15,548
Interactions
+156%
Additional Organic Reach
$2,470
Actual Spend
$1,262
Budget Saved
$6
Actual CPM
Campaign deliverables vs. brief
Impressions Over-delivery
431,496 total impressions achieved vs 167,980 paid guarantee (+156% organic)
Cost Efficiency
Actual CPM reduced to $6 from planned $14.7, saving $1,262 in budget
Engagement
15,548 total interactions across all creator content
Performance-Based Model