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Coopo · Campaign Case Study
Completed
How we introduced Predo Lady to a women's audience
5Creator placements
116KTotal impressions
32KOrganic reach
10.7KTotal interactions
1
The Brief
Campaign objective
Introduce Predo Lady hygienic pads — Ultra for daytime, Maxi for night — to Azerbaijani women aged 18–40, communicating comfort, confidence and freedom of movement. An awareness (CPM) campaign run as a 14-day flight in Azerbaijani.
Campaign focus
Predo Lady Ultra & Maxi pads
Platform
3 Instagram + 2 TikTok · UGC 9:16
Pricing model
CPM · 25 AZN IG / 20 AZN TikTok
Target audience
AZE · women · 18–40
Restrictions & rules
Scenario approval before filmingNo prohibited contentOrganic stats onlySensitivity-checked messaging
2
The Execution
Scenario-first brief for women's creators
Targeted women's lifestyle and beauty creators, each submitting a scenario for approval so the product story stayed accurate and sensitive.
5 creators selected across IG and TikTok
Followers 10.7K–112K, three on Instagram Reels and two on TikTok, chosen for a genuine female audience and comfortable product talk.
Ultra vs Maxi differentiation + CTA
Every video had to show the Predo Lady logo, distinguish Ultra (day) from Maxi (night), and include a clear “try now / order today” call to action.
Content reviewed for compliance
All content was reviewed for sensitivity and platform rules before publishing, with #ad disclosure confirmed.
Analytics submitted, posts archived
Creators submitted screen-recorded analytics; Coopo archived each post server-side.
Creator profiles
LG
@lemandglow
Lifestyle · Reels
112K followers
JH
@jhalleya
Lifestyle · Reels
83K followers
AK
@aykahabib
Beauty · Reels
52K followers
EF
@efs0777
Lifestyle · TikTok
28K followers
2½
UGC Content
Archived content guarantee: Coopo archives a screenshot and metadata of every post at submission. If a creator deletes a post, the archived version is served automatically — so the brand record stays complete.
3
The Results
116K
Total impressions delivered
32K
Organic reach
10.7K
Total interactions
~49%
Saved vs list CPM
Campaign deliverables vs. brief
All videos published on Instagram & TikTok — fully organic
Ultra vs Maxi differentiation + CTA in every video
Women's lifestyle & beauty creators matched to the audience
Scenario approved before filming for every creator
Strong engagement — @aykahabib alone drove 3.4K interactions
Every post archived server-side at submission
No paid panels used
Organic stats only
#ad disclosed
Sensitivity reviewed