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Coopo · Campaign Case Study
Completed
How we drove record-jackpot awareness for Azərlotereya “4+4”
12Creator placements
843KTotal impressions
195KOrganic reach
28KTotal interactions
1
The Brief
Campaign objective
Drive mass awareness of the record 1,600,000+ AZN jackpot in Azərlotereya's “4+4” draw and push ticket sales across every point of sale, azerlotereya.com and misli.az. An awareness (CPM) campaign, 14 April – 12 May 2026, for an 18+ audience.
Campaign focus
“4+4” draw · 1.6M+ AZN jackpot
Platform
Instagram + TikTok · UGC 9:16
Pricing model
CPM · pay per 1,000 views
Target audience
AZE · 18+ · all audiences
Restrictions & rules
18+ only on cameraNo child visualsScenario approval before filmingNo violence, alcohol, politicsOrganic stats only
2
The Execution
Scenario-first brief posted on Coopo
Every creator submitted a scenario for brand approval before filming, keeping the jackpot message and legal requirements consistent across 12 very different creators.
12 creators selected across news, sport and lifestyle
A deliberate mix — football pages, city-life and lifestyle creators — on Instagram Reels and TikTok. Follower range 5.6K–123K to combine broad reach with engaged niches.
Jackpot figure + buy-ticket CTA mandatory
Every video had to include the Azərlotereya logo, the record 1.6M+ AZN jackpot figure, and a clear call to buy a ticket at points of sale, azerlotereya.com or misli.az.
18+ compliance verified pre-publish
All content was reviewed to ensure only 18+ people appeared on camera, with no child visuals and no prohibited topics, before publication.
Analytics submitted, posts archived
Creators submitted screen-recorded analytics after the campaign; Coopo archived each post server-side so the record stays complete.
Creator profiles
RB
@ramal.br
Lifestyle · IG + TikTok
123K followers
MS
@malik_salahov
Lifestyle · Reels
121K followers
AO
@anar_orucoff
Lifestyle · Reels
104K followers
TM
@turkana_muradova
Lifestyle · Reels
101K followers
2½
UGC Content
Archived content guarantee: Coopo archives a screenshot and metadata of every post at submission. If a creator deletes a post, the archived version is served automatically — so the brand record stays complete.
3
The Results
843K
Total impressions delivered
195K
Organic reach
28K
Total interactions
~73%
Saved vs list CPM
Campaign deliverables vs. brief
All videos published on Instagram & TikTok — fully organic, zero paid amplification
Record jackpot message + buy-ticket CTA present in every video
18+ on camera verified — no minors, no prohibited content
Scenario approved before filming for every creator
Coopo's biggest campaign to date — 843K impressions at an actual CPM of ~6.8 AZN vs list rate
Every post archived server-side at submission
No paid panels used
Organic stats only
#ad disclosed
18+ verified